As we survey the European digital landscape, France continues to emerge as a pivotal market for online growth, captivating our attention. A recent report from Médiamétrie highlighted that digital consumption in France continues to surge, with mobile browsing now accounting for over 60% of all internet traffic. This statistic alone underscores the

We’re kicking things off with a number that should grab any marketer's attention: according to Statista, global retail e-commerce sales are projected to surpass $8.1 trillion by 2026. This isn't just a trend; it's a fundamental shift in consumer behavior. As businesses, we see this and understand that our digital storefront is no longer local—i